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Quality of writing and support
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1The Present Consumption ScenarioEvery consumer has come across the two most common terms used all over the worldwhich namely are Demand and Supply. Human beings have unlimited wants, but the problem is that there are not enough resources to satisfy everyone’s desire. James Robert, a professor of marketing and an author assumes that the treadmill of consumption is irreversible and that we will inevitably “continue to embrace the shiny-objects ethos,” in his book Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy.Yes, consumers will definitely continue to embrace the “shiny object ethos” as it is in their nature to do so. Previously people used to “keep up with the Joneses” but now thanks to the mass media, people have started to “keep up with the Kardashians” (Massik 123).“Shiny-object ethos” means the shiny objects, expensive and flashy things that is attractive to everyone. Consumers have started to develop a competitive nature among each other. Previously, only the upper-class (rich) people used to show off their wealth to other upper-class people. However, things have changed as the practice has trickled down the economic ladder (126). Due to the daily twenty-four/seven media coverage, the competition is no longer